The world had no idea what was coming. In ‘stealth mode’ for several years as proprietary electric supercar technology was being developed, Renovo Motors maintained absolute silence…until a hot August at the famed Concours d’Elegance in Monterey, CA.
Through a planned social tease with prominent automotive digital outlet, Jalopnik, the evening before the official launch – the quickest all-electric American supercar took the world by storm in a mere 48 hours. With one-on-one interviews at an exclusive location – the Wall Street Journal, USA Today, Bloomberg, Yahoo Autos, Automotive News, Chicago Tribune and more prominent outlets kicked off a whirlwind of 113 feature stories in less than a week – with 60 international media outlets covering the brand’s iconic Coupe vehicle.
With every famous automotive media outlet – from Top Gear to Jay Leno’s Garage – buzzing about the Silicon Valley’s innovator and groundbreaking technology, Renovo’s buzz continued right into the Consumer Electronic Show – where a cross-marketing strategy with technology icon, Nvidia, saw the brand named as one of the “Top 50 Most Influential Brands” at CES across social media (along with 62 feature stories).
Integrated Brand Marketing: DRIVEN lead branding/brand elevation strategy, delivered brand marketing counsel and helped guide Renovo’s tagline/hashtag: #DRIVETHEREVOLUTION
Automotive and Technology Public Relations: DRIVEN delivered an unmatched mix of endemic and non-endemic/mass media coverage – crossing the lines between the lifestyle, automotive and consumer technology/connected car/autonomous vehicle media worlds. Sample: USA Today, PC World, Maxim, Playboy, Popular Mechanics, Jalopnik, Endadget, CNET, BBC, Top Gear, Gizmag, Wall Street Journal, Bloomberg and more.
Social Integration: DRIVEN led integrated social marketing strategy for the entire brand.
Business Consulting: As Renovo transitioned into an integrated technology provider – focusing on delivering electric supercar performance technology for partners – the DRIVEN team introduced and opened high-level business discussions with the most famous vehicle manufacturers/brands on Earth.