Zero Electric Motorcycles
EV Product Launch & Media Tour
NATIONAL MEDIA COVERAGE FOR EMERGING ELECTRIC MOTORCYCLE BRAND
We launched Zero Motorcycles electric bike lineup with the goal of generating national media buzz and excitement among consumers. The scrappy startup needed a well organized and cost effective PR plan.
DRIVEN360 unveiled of all four bike models at Daytona Bike Week in Florida - one of the largest motorcycle enthusiasts gatherings in the country, drawing in over 500,000 people, brands, celebrities and media. The D360 team coordinated on-site media coverage and demo rides for several members of the endemic and local media, many of which had never experienced an all-electric motorcycle before.
Hot off of Bike Week, the team transitioned Zero’s efforts into a satellite media tour based in New York that hit multiple markets across the U.S. From New York, Zero set out on a national road tour hitting major markets across the United States including radio, TV, and print. Along the way Zero Motorcycles received focused coverage in Daytona, Fla., New York, Charlotte, N.C., Atlanta, Washington, D.C., Denver, Colorado Springs, Colo., Los Angeles, and a range of surrounding markets via satellite.
By focusing outreach and exposure, DRIVEN360 accomplished television, newspaper, and magazine coverage that circulated to an estimated 405 million people during its road tour campaign.
The New York Times
Road Bike Magazine
KTLA-TV CW Los Angeles, KABC-TV Los Angeles, KTTV-TV FOX Los Angeles, WCCB-TV FOX Charlotte, WXIA-TV NBC Atlanta, KXRM-TV FOX Colorado Springs, KDVR-TV FOX Denver, KMGH-TV ABC Denver, and KUSA-TV NBC Denver
Satellite Media Tour
Measurement and Impact
DRIVEN360 unveiled of all four bike models at Daytona Bike Week in Florida - one of the largest motorcycle enthusiasts gatherings in the country, drawing in over 500,000 people, brands, celebrities and media.
Satellite media tour resulted in oast to coast media coverage, reaching an estimated 405 million people.