Renovo Motors

The world had no idea what was coming. In ‘stealth mode’ for several years as proprietary electric supercar technology was being developed, Renovo Motors maintained absolute silence…until a hot August at the famed Concours d’Elegance in Monterey, CA.

Through a planned social tease with prominent automotive digital outlet, Jalopnik, the evening before the official launch – the quickest all-electric American supercar took the world by storm in a mere 48 hours. With one-on-one interviews at an exclusive location – the Wall Street Journal, USA Today, Bloomberg, Yahoo Autos, Automotive News, Chicago Tribune and more prominent outlets kicked off a whirlwind of 113 feature stories in less than a week – with 60 international media outlets covering the brand’s iconic Coupe vehicle.

With every famous automotive media outlet – from Top Gearto Jay Leno’s Garage – buzzing about the Silicon Valley’s innovator and groundbreaking technology, Renovo’s buzz continued right into the Consumer Electronic Show – where a cross-marketing strategy with technology icon, Nvidia, saw the brand named as one of the “Top 50 Most Influential Brands” at CES across social media (along with 62 feature stories).

• The DRIVEN360 team led branding/brand elevation strategy and counsel, guiding creation of Renovo's tagline #DriveTheRevolution

• Focused automotive and technology public relations outreach delivered endemic and non-endemic mass media coverage - lifestlye, automotive, consumer technology, connceted car and autonomous vehicle storylines

• Prominent publications covered Renovo's launch: USA Today, PC World, Maxim, Playboy, Popular Mechanics, Jalopnik, Engadget, CENT, BBC, Top Gear, Wall Street Journal, Bloomberg

• For launch, the team led integrated social strategy

• As Renovo transitioned into an integrated technology provider – focusing on delivering electric supercar performance technology for partners – the team introduced and opened high-level business discussions with prominent vehicle manufacturers