Fuel Saving Tips
PRODUCT INTEGRATION INTO NEWS CYCLE
Industry/Brand Spokesperson: Travel Expert and TV Personality Mike Caudill
As a brand spokesperson, Mike Caudill advocated for Lucas Oil in a customized news package targeting local and regional news outlets.
This effort was part of an expanded media program offered by DRIVEN360 that reaches a broad audience and media platforms - tv stations, digital media, news stories, local TV and radio.