Fisker Ocean Launch CES 2020
Global Launch of New Automotive OEM and All-Electric Luxury SUV
LAUNCHING "THE WORLD'S MOST SUSTAINABLE VEHICLE"
Fisker, the upstart ecologically conscious EV maker, driven by a profound ambition to forge a "clean future for all" is on a mission to manufacture the most environmentally sustainable vehicles globally. Within their innovative designs, Fisker incorporates features like a full-length solar roof and vegan leather, exclusively tailored for their electric vehicles. Taking the reins in 2018, DRIVEN360 became Fisker's Agency of Record and played a pivotal role in orchestrating the successful launch of the Fisker Ocean, “The World’s Most Sustainable Vehicle” and all-electric luxury SUV, in 2020.
Given the opportunity to promote the Fisker Ocean all-electric SUV at the CES 2020 Conference, DRIVEN360 utilized a comprehensive strategy stretching across multiple media levels, industries and interests. Reaching everything from the lifestyle industry to the automotive and entertainment industries, DRIVEN360’s strategy propelled Fisker’s Ocean launch into the global market.
Leveraging DRIVEN360’s PR services, brand marketing strategies, analyst relations and more, Fisker swept the CES 2020 awards and generated mass media attention globally. From Tier 1 broadcast, print, and digital, to regional broadcast, DRIVEN360’s strategy helped Fisker to receive maximum publicity. DRIVEN360’s strategy aided Fisker in gaining attention within all types of industries, including lifestyle, luxury, entertainment, automotive, financial business, architecture, design, and so much more. Through PR/Strategic Communications, analyst relations, executive communications, brand marketing and more, DRIVEN360 was able to get the Fisker brand attention on a global scale.
Brand Marketing Strategy
Measurement and Impact
4,600 media hits across 96 countries
$113 Million in advertising value
Over 9 CES Show Awards: Time Magazine, Mashable, Newsweek, PC Mag, Business Insider, CNET, Sunset Magazine
Fisker became a billion-dollar publicly traded company less than a year following the CES conference and is currently listed on the NYSE.