Curiosity Lab at Peachtree Corners
Nation's Premier 5-G Powered Smart City
BRINGING THE SMART CITY OF THE FUTURE TO THE PRESENT DAY
We developed a foundational PR and social campaign strategy to build awareness for the city, highlighting tourism initiatives and expanding audiences across multiple media levels.
Secured interest from national and regional media outlets including technology, government, mobility, lifestyle and infrastructureÂ
Organized press conferences, speaking events and thought leadership articles
Executives delivered keynote presentations and sound bite talking points
Team executed stratetic communications and media relations plan
Generated unique content through social posts, graphics, website development, blog posts and copywritingÂ
DRIVEN360'S Expertise
Foundational PR
Media Outreach
Strategic Messaging
Measurement and Impact
These efforts stimulated economic development through smart city and local tourism initiatives. The results doubled engagement rates across all social channels.