American Flat Track
Creating New Fans of Dirt Track Motorcycle Racing
AMERICA'S ORIGINAL EXTREME SPORT
The 2023 American Flat Track season roared into action at the iconic Daytona Short Track in Daytona Beach. This thrilling event featured a doubleheader with top professionals from the Singles and Twins classes at the renowned Daytona International Speedway. Throughout the 18 races, DRIVEN360 played a vital role in supporting the American Flat Track team. They spearheaded PR efforts, boosting ticket sales and promoting each race, while also capturing non-endemic media's attention with captivating storylines to foster the sport's growth.
The DRIVEN360 team, led by its own die-hard motorcycle enthusiats, conducted captivating live news segments from the racetrack, showcasing race bikes and the 2023 Harley Davidson Pan America adventure bike, highlighting their unique features compared to street bikes. The emphasized the dual-sport segment's growth and the rising presence of female riders across various categories.
The team recorded diverse clips and segments for generic news packages, distributed to Designated Market Areas near seven AFT schedule stops. Collaborating with AFT, DRIVEN360 selected races benefiting from extra exposure, capturing venue uniqueness. Editors skillfully assembled distinct news packages for local broadcast, sent out ahead of each race for stations to air.
Custom News Packages
Onsite Event Support
Measurement and Impact
DRIVEN360's bold initiative engaged journalists who experienced the paddock, on-track action, fan interactions, and podium celebrations, creating content The aim to introduce the sport to new audiences and ignite passion for flat track racing.