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Our Auto Expert Signs Landmark Digital and Broadcast Television Deal



-- Program Launches with 52 Major Markets Stations Nationwide with Ramp-Up to 200+ Stations Within 12 Months: Deal Also Solidifies Select Broadcast Coverage --

NEW YORK (JUNE 31, 2019) –, one of America’s leading news broadcast groups, serving 2 million Americans daily, has signed a landmark, first-of-its-kind, deal that will immediately begin generating news package automotive content to TV stations, their websites, social channels and multimedia platforms starting in July 2019. The deal has been entered into between parent company Michanicol Media and Share Rocket, the nation’s leading branded content platform to major media companies. Tribune, Fox, Univision and Meredith and other broadcast groups rely on Share Rocket for measurement and monetization of their social audiences. With the integration of to the Share Rocket suite of solutions, content will not only be a part of mainstream news media TV broadcast segments and digital platforms but extended to social audiences as well.

“For the past few years, has continued to broaden its reach by distributing real-time auto industry news to TV stations nationwide. It’s been our primary goal to help consumers make better buying decisions on their future vehicle purchases and with the partnership with Share Rocket we are now able to reach more households nationwide,” said Michael Carson, Operations Manager, “We are incredibly excited to not only see our content live on more social channels, but to now see the hard work we’ve put into TV news packages reach greater audiences.”

Share Rocket’s mission is helping its clients monetize social in a meaningful way with its MONETIZE software platform. 2019 will not only see the integration of, but will also see a variety of news mediums enter the market. OurAutoExpert provides excellent coverage of the auto industry, but through its parent company Michanicol Media, the program will diversify to include auto, travel, cooking, RV, DIY, and more. Share Rockets’ proprietary platform and integrated sponsorship solution is an incredible way for branding and advertising agencies to receive unprecedented reach and return on ad spend (ROAS).

“Share Rocket has been looking for a partner that can bring industry leading content that is advertiser friendly and compelling to news directors. Their reputation in the industry is unparalleled and we are excited about extending the Our Auto Expert content into the highly engaged social audiences of our publishing partners. Based on pilot executions, the combination of OAE content with strategically integrated automotive partners, we have proven that it drives results for both automotive advertisers and our station partners. Our partnership represents a one-of-a-kind turnkey moneymaker for our partners. There is nothing like it in the industry,” said Tim Capper, President of Share Rocket.

The agreement between the companies will see significant traction in year one with additional reach estimated to be in the tens of millions. A handful of stations have already started running the automotive content and as we roll into July, we’ll see 52 stations in process with a ramp up to more than 200 stations.

About Share Rocket: Share Rocket is the leading premium branded content platform for publishers looking to monetize their social audiences. Our publisher network includes 200+ local tv stations from Tribune, Fox, Nexstar, Univision and Meredith television ownership groups. Share Rocket’s MONETIZE 2.0 platform represents the industry’s only turn-key solution to monetize premium video in social.

About (OAE) is owned and operated by Michanicol Media with the sole purpose of providing timely automotive content to consumers nationwide. Founded in 2017, OAE covers all major auto shows, new vehicle unveils and is relied upon by TV stations for coverage. Michanicol Media is an independent media company that pulls industry specific spokesperson and brand ambassadors together to provide consumer-based content.

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Harrison Noble


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