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Business Consulting & Design Thinking

The Next Step to your Success

Brand marketing and public relations are no longer enough. Business consultants and consulting services need to know every facet of what makes your brand relevant to its customers, clients, and message. DRIVEN360 excels at capturing your vision and passion and delivering it to your audience where, when, and how they need it. It is so much more than just a business plan.

Through creativity and application, we turn your business initiatives and dreams of tomorrow into your reality today.

We’re ultimately here to help build your business and business processes, but it is more than that. As your partner in high-level business strategy, we will earn your trust, deliver honest feedback, and challenge your brand to attack the market aggressively. We value and appreciate your sacrifice to be here and will meet that with goal-driven dynamic design thinking.


The World as we Know it

Our world, the markets we work in, and the clients we are committed to are existing in a state of flux. Customer expectations are evolving rapidly, and with emerging digital technologies and volatile markets, businesses are at risk for disruption more than ever before, bringing perils to new business, expansion, and profitability. 

Your most significant business challenge cannot be knowing what your customer wants in a product, service, or message anymore. You must understand why they want it, how they want it, and the passion that led them to that decision. We choreograph a set of initiatives that will deliver an ever-evolving business model that meets the dynamic needs of today’s customer-centric world.

A new type of problem-solving is needed, a new way of thinking. Design thinking prioritizes the customer experience above all else and applies metrics, behavior mapping, and a very analytical hands-on approach to creating innovative solutions. We will enrich your understanding of your target customer’s needs through our design thinking approach.

We leverage the power of design thinking in a multitude of situations. Many of our partners are seeking help in the following areas: 

  • Business strategy
  • Management team evaluation
  • Expansion into new markets
  • Increasing operational capabilities
  • Sales and marketing
  • Project Management
  • IT Consulting
  • Human resources
  • Compliance and regulations
  • Financial planning
  • Social Media
  • Strategic Partnerships
  • Certifications

Research & Discovery – We can examine habits and patterns in your customer base and help develop strategies that complement this behavior, and pinpoint marketing plans that meet them where they are. Whether it is a message, product, or service, we need to understand what makes it work and not work and determine your end-users’ challenges with it. We look at every predictor that may cause them to turn to your competitor, and we redirect their future choices.

Define & Diagnose – We define and diagnose problems through robust analysis and discovery process. At DRIVEN360, we rely on our innovators to solve problems using advanced analysis and expert advice to remedy the issues you know and expose the ones lurking in the dark that you have not seen yet.

Evaluate & Formulate – We evaluate and formulate solutions through critical objectivity. Then, leveraging our vast experience and creativity, we will design an environment where your business will not only thrive but be able to engage in our fast-moving culture right where they are.

Initiate & Implement – We initiate and implement change through teaching, training, and vision casting for your team and leaders. Then, through mindful and strategic consulting, we can enable change in your business. But more than that, we want to establish platforms for continuous and sustainable improvement and adaptability. So, we seamlessly bring together business consulting, technology, and industry practices to help you overcome today’s problems and circumvent tomorrow's.

Founded and led by broadcast media personality and transportation/automotive expert Mike Caudill, DRIVEN’s ability to bring brands of all varieties in reach of the most prominent media outlets across TV, digital, print, and social is unrivaled.

We will engage your audience with meaningful messaging, a clear branding of your vision, and deliver thoughtful, intuitive, and inclusive purpose and content.