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About Us

Our Mission

The days of traditional public relations agencies are over. DRIVEN’s Integrated Brand Marketing team cuts through the market clutter with disruptive, impactful integrated brand marketing communications consulting, strategy, activation and bold results. From reigniting blue chip brands to catapulting startups onto the national/international stage, DRIVEN’s agile and aggressive team drives brands to new levels.

Leveraging deep and wide brand and strategic communications expertise from decades of collective world-class results, the company delivers multiplatform impact across the marketing mix. Founded and lead by media personality and automotive expert, Mike Caudill, DRIVEN’s ability to bring brands of all varieties in reach of the most prominent media outlets across TV, digital, print and social is unrivaled – from Automotive, Powersports/Motorsports, Lifestyle, Entertainment, Luxury, Technology, Health/Fitness, Hospitality, Consumer Products to Fashion. #DRIVENLife

Our Leadership


Mike Caudill

President & CEO

Experience Sample: Burson Marsteller, Hill & Knowlton, Ford, Mazda


Andrew de Lara

EVP, Integrated Brand Marketing

Experience Sample: Los Angeles Lakers, Sprint Corporation/Virgin Mobile/Boost, Abrams Artists Agency, Oakley


Melissa Robinson

VP, Product Integration & Entertainment Events

Experience Sample: PMK*BNC, Paramount Pictures, Ogilvy, Matter Entertainment, T-Mobile, Moet Hennessey, Keurig, Fairmont Hotels


Ariel Coro

VP, Hispanic Communications

Experience Sample: Comcast, Microsoft, Sony, Hyundai, Huffington Post, Univision, Chase

Collective Team Brand Experience Sample